Shake... and fold.
Note 1: I've tested it and 10 shakes also does the trick in case you are in a hurry or do not wish to appear like you are having a fit in front of friends or colleagues.
Note 2: I hope his next presentation covers the problem of removing paper towels from dodgy dispensers. Such a pain when you pull the sheet and it rips in half.
Note 3: If you're wondering whether I am absolutely serious about this or whether I am taking the piss, I'll have to get back to you as I am not entirely certain myself.